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The New Shedonism: Shifting Social Norms and the Empowerment and Liberation of the Drinking Woman

Vodka Brand Goes Edgy as It Reaches Out to Women

Vodka Brand Goes Edgy as It Reaches Out to Women

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Engauge Wins Prestigious One Show Award for NGK Spark Plugs Online Video Game

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Engauge Forms Group Dedicated to Digital Innovation

Total Engagement to Fuel Your Growth

We are leveraging creativity, technology and data to build the world’s leading total engagement agency. With total engagement, customers experience consistent positive persuasive interactions with your brand at the most relevant moments in their day-to-day life. At home, at work, in the digital world and in the store – we help them choose your brand.

Total Engagement Featured work

Browse work by

  1. Advertising
  2. Digital
  3. iDirect
  4. Social Marketing
  5. Experiential/Promotions
  6. Package Design
  7. Featured Work

ZonePerfect

We knew generating and sustaining brand equity for a former dietary supplement with little recognition would be a challenge. We needed to employ tactics that would have the brand participating in consumers’ lives. So we researched. And researched some more. We finally found an opportunity with consumers interested in living life to the fullest. We succeeded at making ZonePerfect by creating enriching cultural experiences and fitting the product into their world. Advertising, direct marketing and online communities extended our event-focused approach.

The Work

ZonePerfect
Digital
ZonePerfect
Advertising
ZonePerfect
Experiential Promotions
ZonePerfect
Social Marketing
ZonePerfect
Package Design

Tags:

  1. Advertising,
  2. Digital,
  3. Experiential/Promotions,
  4. Package Design,
  5. Social Marketing
The Home DepotThis destination is the complete guide to planning a kitchen remodel.Content and tools designed to drive education and decision making.This tool inspires and educates with tips on how to optimize living space.This guided selection tool drives to product specific recommendations.Inspiration promoted more “doing” through this multimedia campaign.This tool drives education between the two aspects of sink replacement.Staying true to the brand through a unique Pro experience was our goal.This tool simplifies the detailed process of countertop estimation.This experience was the “one stop shop” for all things “holiday”.

The Home Depot

Our first thought was why would consumers go online if they only found the same experience in-store? That’s not changing attitudes, just reinforcing them. We wanted the HomeDepot.com experience to offer the relevant information, education and true inspiration they were missing. So we started over. All new content held homeowners captive, built vendor relationships and added robust shopping information. To achieve total engagement, we heightened consumer involvement, motivated them to act and invited them into a living brand extension of the store.

The Work

The Home Depot
Digital

Tags:

  1. Digital

NGK Spark Plugs

Talk about a moving target. People this passionate about performance don’t spend every second in their garage, which meant we needed to get in to their world. And find ways to invite them in to NGK’s. Broadcast media alone wouldn’t cut it. We needed to engage socially, personally and educationally. If they weren’t under a car, they were online, at car shows and at truck rallies. And so were we. We connected by knowing the target isn’t just gear heads, they’re artists who need to share experiences with others and continually interact with a brand they could trust.

The Work

NGK Spark Plugs
Digital
artoffast
Advertising
NGK Spark Plugs
Social Marketing

Tags:

  1. Advertising,
  2. Digital,
  3. Social Marketing
fl_total_engagement_#2A1D56Connecting visitors to the brand with promotions, loyalty incentives and social media.Integration of useful tips and relevant information to encourage repeat visitation.Contest information page with recipe and coupon links to encourage brand interaction.Special occasion highlight page with complimentary deals and offers.Clean, purposeful design of gift card tool encourages exploration.Home & Earth page highlights Food Lion’s “Your store for life” sustainability initiative.Unique social media incentives encourage visitors to connect with the Food Lion brand.Intuitive product tools are incorporated into the site to ease browsing and selection.Innovative wine pairing tool is both engaging and useful for Food Lion site visitors.

Food Lion

To truly participate in consumers’ lives, Food Lion had to become a partner, not just a grocery store. Utilizing a digital program supported by advertising and brand messaging, we engaged consumers, taking every opportunity to build trust with family decision makers. Relevant information, money-saving promotions and a genuine concern for families created a better overall shopping experience. We reinforced Food Lion’s trademark neighborly brand connections, and empowered consumers just as much as any in-store visit.

The Work

Food Lion - Total Engagement
Digital
Food Lion
Advertising

Tags:

  1. Advertising,
  2. Digital

WhiteWave International Delight

International Delight was quickly losing shelf space to its largest competitor. That is, until our research led to consumer insights surrounding flavor. We found out they don’t like coffee, they like flavored coffee. We spoke to them with a positioning line that International Delight could own, “Flavor your world.” We used mass media to cast the widest net, attracting those who valued creativity and were ready to change their attitudes and purchasing behavior. We generated trial. We regained shelf space. And brought loyal enthusiasts to a very distinctive brand.

The Work

International Delight
Advertising
1_ID_home[1]
Digital
ID_FB
Social Marketing

Tags:

  1. Advertising,
  2. Digital,
  3. Social Marketing
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