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iDirect

aep

For some, AEP is just one more bill to pay every month...and for what? Heat? Light? Cable?

People have started taking AEP, and electricity, for granted. We needed to remind them that it was more than just voltage and current but that AEP provides affordable, reliable, and accessible energy that powers people's lives.

So we created an awareness campaign centered around the idea that AEP was connected to your life, in ways that you may not even realize. It comprised of three TV spots featuring different aspects and activities in people's lives, cooking, music, and football. And after only a few months on the air, customer satisfaction was up and attitudes towards AEP increased 32%.

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    AEP
    American Eagle Interactive
    Baldwin Park
    Buena Vista Land Company
    Castle & Cooke
    City of Eustis
    College Advantage
    Crosland
    DAD's
    Dell
    Donatos
    DR Horton
    Experience Columbus
    EyeMed
    Five & Alive
    Florida Citrus Sports
    Glory Foods
    Goebel of North America
    Harris Hooker & Huber
    Heinz Awards
    Heinz Endowments
    Huntington Bank
    ICI Homes
    Innovative Brands
    Insight Financial Credit Union
    K Hovnanian Homes
    Kraft
    Land O'Lakes Creamer
    Nationwide
    NGK
    Nocatee
    OhioHealth
    Osmocote
    Perkins
    Preen
    Roomful Express
    Ross Labs
    Stōk
    Summerset at Frick Park
    The Children's Institute
    The Parc Group
    Time Warner
    Vacation Resorts International
    Wellpoint
    WilsonMiller
    ZonePerfect