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iDirect

huntington bank

A bank is a bank is a bank, right? Wrong.

And that was our challenge, to differentiate Huntington from all the competitors in this crowded footprint. But not just show people that Huntington was different; but prove that they were different.

Now, Huntington does stand for different things than other banks. They're concerned with the well-being of their customers and truly do believe in helping the community they serve, but how could we convincingly relay these values to customers? We decided to utilize the Huntington "H" as a unique symbol. A symbol that we could own. And by using meaningful words it stands in front of, we were able to create a campaign that produced powerful connections between Huntington, our values, and the customer. These words are words you don't often hear from a bank. Words like heart, honesty, and hometown. This campaign took on a grassroots approach, bringing customers, associates, and the bank together under a banner of pride and a solid base from which to grow. And since its launch, it has boosted customer pride in the bank and achieved growth in overall deposits, which translates into a stronger, more stable bank.

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    Baldwin Park
    Buena Vista Land Company
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    City of Eustis
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    Experience Columbus
    EyeMed
    Five & Alive
    Florida Citrus Sports
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    Goebel of North America
    Harris Hooker & Huber
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    Huntington Bank
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