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cartoon network

Upon learning that many schools were eliminating recess from their day,

Cartoon Network teamed up with 13 leading child advocacy groups to launch the inaugural "National Recess Week," which ran from September 18-22 in 2006.

To develop and promote National Recess Week, Cartoon Network relied on the talents of Engauge Digital, who created an informative microsite that introduced the program. There was an online form to allow schools and parents to sign up for one of 10,000 free recess kits. The kits, containing instructional pieces and playground equipment, were fulfilled in less than one month to 14% of schools nationwide. In two short months the site received 126,213 unique visits and 224,077 page views. In the end, more than 4,600 cities participated.

Engauge Digital followed up with a survey email that measured the success of National Recess Week. An impressive 92% of the more than 2,460 respondents reported that the campaign increased awareness about the importance of recess on schools nationwide.

  • engauge digital services
  • client list
    AirTran Airways
    Ashworth University
    Avocent
    Balser Companies
    Chick-fil-A
    Church's Chicken
    Coca-Cola North America
    College Advantage
    DAD's
    Dell
    Donatos
    EyeMed
    Food Lion
    Glory Foods
    Hanesbrands Inc.
    Heinz Endowments
    Heinz Family
    Huntington Bank
    Innovative Brands
    InterContinental Hotels Group
    International Delight
    Johnson & Johnson
    NGK
    OhioHealth
    Osmocote
    Pittsburgh Cultural Trust
    Sage Software
    The Children's Institute
    The Children's Museum of Atlanta
    The Home Depot
    The State of Georgia
    UPS