nationwide

To Nationwide Insurance it wasn't a risk at all; it was the perfect way to reach a whole new target group — the NASCAR fan. And they looked to Engauge to help them convince this stalwart group.

What we created was a switch and save message, that featured two-time NASCAR champion Kevin Harvick as a spokesperson. Kevin had recently switched to Nationwide and had saved a bunch on his car insurance. We took this testimonial and formed a direct response campaign that incorporated online components, at track signage, TV, radio, and print — all woven together with the Ultimate NASCAR Experience sweepstakes at its core. And even though the message had many layers, we were still able to break through to the target consumer with a strong and compelling message and get the phones at Nationwide ringing.