logitech

Logitech was in need of a direct marketing strategy that would allow them to effectively market to their customers. That's where we came in.

We began by building a global database that would allow for a single, comprehensive view of the customer, including product and purchase, contact and response history, and behavior. We then grew the core of the Logitech contact strategy, its e-newsletter, to include promotional and product emails, a customer survey program, and an interactive game. Finally, we expanded Logitech's global marketing presence by developing multilanguage programs, including their first international e-newsletter and building Logitech's first global database, supporting 232 countries in 32 languages.

And with a direct marketing model that finally allowed them to sell directly to end users without fear of retail channel conflict, Logitech's annual customer value has risen over 30% and created a database where new opt-ins count for 42% of their clients.