airborne

Airborne was already rubbing elbows with the Hollywood elite. It was a familiar sight in dressing rooms and on sets, and had garnered a certain caché with this star crowd. So when Airborne wanted to take this relationship to the next level, they tapped Engauge for ideas. What we did was take all the things people love about Airborne — the way it makes you feel safe and secure, like a cozy blanket — and created a physical space at the Sundance Film Festival that did the same. A place where Hollywood could relax, rest up, and get away from the stress and pressure of the paparazzi and crowds.

The Lounge was the perfect mix of atmosphere, hip décor, and branding. In fact, it was one of the busiest spots on Main Street, and festival goers took full advantage of the free immune boosting Airborne samples. Remember, this was the festival Redford built, so there was no shortage of people shaking hands, or practicing the double cheek kiss. So Airborne was a natural fit, but we made it more than something that fit, we made Airborne integral to the entire film festival experience.

In fact, many filmmakers and actors felt so at home in the lounge, they adopted it as their own, conducting interviews, having meetings, and just chilling in our 'effervescent' pad. We also established a partnership with Entertainment Tonight, and allowed them to film their daily festival reports from the comfort of the Airborne Lounge.