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that would connect with the interests and passions of ZonePerfect Nutrition Bars' core consumer. An event you could experience firsthand at the Sundance Film Festival or on TV with a detailed documentary — Where Music Meets Film was born.

The event took place over three groundbreaking nights and featured acoustic performances from such artists as Josh Groban, Jason Mraz, and Michelle Branch at a venue aptly dubbed The ZonePerfect Bar. Fuse TV produced an hour-long TV special that was heavily promoted and aired multiple times on the network. And to continue the buzz, ZonePerfect sampled new flavors, placing product samples in the hands of powerful influencers in upper echelons of the Hollywood Film and Music industries.

But this message and these flavors were too big to live at just one event, so we took the show on the road with a ZonePerfect sampling tour. This multi-city tour was the perfect platform to bring our new flavors and philosophy to people across the country. And even though these people were unable to experience Where Music Meets Film firsthand, they were able to experience the vibe, the music, and the documentary in our traveling ZonePerfect sampling tent.

All of this work lead to the creation of an on-pack music download promotion that drove sales of the product in-store. The featured music was exclusive audio tracks recorded during the Where Music Meets Film Sundance event. And when these specially marked music download promotional packages hit store shelves, product sales skyrocketed.

Overall, Engauge helped generate upwards of 1 billion brand impressions via multi-tiered communications vehicles, quadrupling the client's initial investment.