american red cross

So instead of just listing the things people should do to prevent fires, we decided to do something that would be impactful, interactive, and real. And by showing people an actual pile of ash that used to be a family photo album, wedding dress, or baby blanket up close and personal, we were able to paint a very vivid picture of the total devastation a home fire can cause. Plus, we built the installations to be mobile so they could be moved around to maximize their reach, everywhere from major sports arenas and busy street corners to malls and college campuses.