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iDirect

donatos

Research showed that people were settling for pizza they didn't really like.

They were ordering pizza based on what was on special or what coupon they had in their drawer. Our job was to wake people up and get them to believe that Donatos is the superior pizza.

But how do we educate people in a fun, credible way? By introducing people to someone who lives and breathes pizza every day — the Donatos delivery guy. He's young, passionate, and on a mission to show everyone — one pizza at a time — that Donatos is what pizza should be. His TV exploits were backed up by radio and email campaigns, all of which were designed to inform and convert the audience into Donatos pizza lovers.

  • engauge advertising services
  • client list
    AEP
    American Eagle Interactive
    Baldwin Park
    Buena Vista Land Company
    Castle & Cooke
    City of Eustis
    College Advantage
    Crosland
    DAD's
    Dell
    Donatos
    DR Horton
    Experience Columbus
    EyeMed
    Five & Alive
    Florida Citrus Sports
    Glory Foods
    Goebel of North America
    Harris Hooker & Huber
    Heinz Awards
    Heinz Endowments
    Huntington Bank
    ICI Homes
    Innovative Brands
    Insight Financial Credit Union
    K Hovnanian Homes
    Kraft
    Land O'Lakes Creamer
    Nationwide
    NGK
    Nocatee
    OhioHealth
    Osmocote
    Perkins
    Preen
    Roomful Express
    Ross Labs
    Stōk
    Summerset at Frick Park
    The Children's Institute
    The Parc Group
    Time Warner
    Vacation Resorts International
    Wellpoint
    WilsonMiller
    ZonePerfect