Logitech
Connecting to Consumers
To be a technology partner, you can’t build relationships on warranty cards. We needed to turn purchases into relationships, while minding the budget. We found relevant information to share with our consumers. We used product launches, service announcements and surveys to lead to 100 email templates in 32 languages. Every month, nearly 2 million emails are delivered. Now we successfully address their needs via email, instead of through labor-intensive printed materials.
RELATED BLOG POSTS
Tuesday, November 24th, 2009 by Lauren Mullins
November’s AiMA event, “Mobile Marketing:
How mobile is more than texting, tweeting, and talking,” was the first I’ve
been able to attend. The event certainly was more than texting, tweeting, and
talking (although there was a lot of texting and tweeting happening in the
crowd); panelists encouraged incorporating mobile into marketing plans for
2010 and shared interesting facts regarding the growth of iPhone applications,
the mobile web, and more.
Friday, October 23rd, 2009 by Stephanie Critchfield
An important message for the DMA this year was the new face of direct marketing
– one that is both direct and digital. This was supported by the opening message
from DMA president John Grecco all the way to the closing keynote from our
chairman Stan Rapp. iDirect has an important and immediate impact for DMA and
its members, and will be an essential piece of support in moving the industry
forward.
