At a time when technology is empowering people in ways never before imagined, how marketers influence their audiences is itself being redefined.
Today, anyone with a Twitter account, a YouTube channel or a blog has a voice. And it's an important voice; oftentimes, your brand isn't what you say it is. Rather, it's what they say it is. They are the social influencers and they are playing an ever-increasing role in determining and driving consumer behavior.READ MORE