In the new world of interactive, socialized TV, the :30 spot is no longer limited by the dictates of time or space. Reborn as an immersive experience, the reimagined spot upends the purchase funnel, breaking down longstanding barriers to consumer action. In this new model, creativity matters more than ever. Read the first paper in our Big Ideas series to learn how marketers can bring the best of digital and mobile engagement to play within this mainstay of advertising, creating a pathway to a deeper engagement and, most importantly, purchase.
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Engauge is a full-service marketing agency for the digital and social age. We help grow our clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The proliferation of content and channel opportunities for both consumers and brands has forever changed the communications landscape. But - what haven't changed are the fundamentals of marketing: The ability to richly understand a consumer, to derive a thoughtful insight, and to create a big idea. For years, Engauge has helped lead its clients by staying true to those fundamentals, while focusing on talent, technology, innovation and building a dynamic range of capabilities - from the tried and true, to social, mobile and whatever's next. Today's marketing is assuredly more complex, but to us the premise is still quite simple: Listen to the client, listen to the consumer, and deliver big ideas at the right time and place. And, most importantly, engauge.