At Facebook's annual developers conference in September, the company announced several updates to the platform that will drastically change the way people interact with brands. They've completely turned Facebook engagement as we know it on its head.
The changes at f8 shifted attention away from the Fan Page to app development. Does that mean a brand has to build an app in order to maintain relevancy? Not at all. Nor will a brand necessarily need a Fan Page to thrive on Facebook if they have a quality app. However, brands that learn to leverage both properties synergistically are the ones that will see the most success.
The changes mean brands will start to use their Wall as a social listening tool, using what they find to influence the design of their apps. In turn, a deeper dive into the analytics that Open Graph provides will give brands more insight into their audience's online behavior. Not only will this help improve targeting for advertising and Sponsored Stories, it will also aid in the ideation and development of engagement brand content to pique fans' interest.
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Engauge is a full-service marketing agency for the digital and social age. We help grow our clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The proliferation of content and channel opportunities for both consumers and brands has forever changed the communications landscape. But - what haven't changed are the fundamentals of marketing: The ability to richly understand a consumer, to derive a thoughtful insight, and to create a big idea. For years, Engauge has helped lead its clients by staying true to those fundamentals, while focusing on talent, technology, innovation and building a dynamic range of capabilities - from the tried and true, to social, mobile and whatever's next. Today's marketing is assuredly more complex, but to us the premise is still quite simple: Listen to the client, listen to the consumer, and deliver big ideas at the right time and place. And, most importantly, engauge.