Facebook's latest Page updates have changed the way brands work, live and play within the world's most popular social network. This overhaul means social marketers must re-imagine their current strategy and focus on an integrated approach that weaves compelling content with new technology and ad products to creatively tell the story of the brand.
This report is a detailed review of what this means for brands, including how this shift impacts the way they use Facebook and how their followers interact with them.
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Engauge is a full-service marketing agency for the digital and social age. We help grow our clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The proliferation of content and channel opportunities for both consumers and brands has forever changed the communications landscape. But - what haven't changed are the fundamentals of marketing: The ability to richly understand a consumer, to derive a thoughtful insight, and to create a big idea. For years, Engauge has helped lead its clients by staying true to those fundamentals, while focusing on talent, technology, innovation and building a dynamic range of capabilities - from the tried and true, to social, mobile and whatever's next. Today's marketing is assuredly more complex, but to us the premise is still quite simple: Listen to the client, listen to the consumer, and deliver big ideas at the right time and place. And, most importantly, engauge.