Q2 Mobile Start-Ups to Watch

In this report, senior executives from five start-ups, ranging from beta-stage groundbreakers to multimillion-dollar darlings of venture capital, offer insights on the shape of things to come in mobile marketing.

Boku: A next-generation mobile payments platform that operates on a global scale with a focus on security and reliability.
Kiip: The advertising network for mobile games that delivers real-world rewards from major brands.
Yobongo: A group messaging app that allows users to connect and converse with people nearby, even if they're total strangers.
Immersive Labs: Utilizes artificial intelligence and audience-aware cameras to optimize digital ads and signage — technology that could potentially be synchronized with smartphones.
Scoutmob: Location-aware flash commerce that delivers brand promotions and daily deals in major metropolitan areas.

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About Engauge

Engauge is a full-service marketing agency for the digital and social age. We help grow our clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The proliferation of content and channel opportunities for both consumers and brands has forever changed the communications landscape. But - what haven't changed are the fundamentals of marketing: The ability to richly understand a consumer, to derive a thoughtful insight, and to create a big idea. For years, Engauge has helped lead its clients by staying true to those fundamentals, while focusing on talent, technology, innovation and building a dynamic range of capabilities - from the tried and true, to social, mobile and whatever's next. Today's marketing is assuredly more complex, but to us the premise is still quite simple: Listen to the client, listen to the consumer, and deliver big ideas at the right time and place. And, most importantly, engauge.