Heart vs. Gut: Building Brand Love in the Restaurant Business
Restaurant executives receive plenty of opinion polls, but finding actionable insights on what truly motivates consumers and influences their dining decisions is another matter. There are blind spots in industry data that require fresh perspectives and new angles of inquiry.
This report offers a high-level perspective on the most critical issues impacting restaurant brands. From moms to Generation Z, we share the hidden beliefs and motivators that influence their decisions.
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Engauge is a full-service marketing agency for the digital and social age. We help grow our clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The proliferation of content and channel opportunities for both consumers and brands has forever changed the communications landscape. But - what haven't changed are the fundamentals of marketing: The ability to richly understand a consumer, to derive a thoughtful insight, and to create a big idea. For years, Engauge has helped lead its clients by staying true to those fundamentals, while focusing on talent, technology, innovation and building a dynamic range of capabilities - from the tried and true, to social, mobile and whatever's next. Today's marketing is assuredly more complex, but to us the premise is still quite simple: Listen to the client, listen to the consumer, and deliver big ideas at the right time and place. And, most importantly, engauge.
