Smartphones are the most powerful data-collection tools ever created. They don't just tell you what consumers want. They tell you where consumers are. Sometimes they even tell you what consumers are doing at different times as they move through their days. Location + Activity + Time: it's a powerful formula.
To boot, consumers no longer passively participate in campaigns. Instead, they respond in real time, influencing both the scope and direction of promotions. It's a two-way conversation. Brands have to know how to listen and adapt, instantly.
This paper provides four powerful rules for navigating a brand in the mobile space.
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Engauge is a full-service marketing agency for the digital and social age. We help grow our clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The proliferation of content and channel opportunities for both consumers and brands has forever changed the communications landscape. But - what haven't changed are the fundamentals of marketing: The ability to richly understand a consumer, to derive a thoughtful insight, and to create a big idea. For years, Engauge has helped lead its clients by staying true to those fundamentals, while focusing on talent, technology, innovation and building a dynamic range of capabilities - from the tried and true, to social, mobile and whatever's next. Today's marketing is assuredly more complex, but to us the premise is still quite simple: Listen to the client, listen to the consumer, and deliver big ideas at the right time and place. And, most importantly, engauge.