Mankind's fascination with storytelling is as old as time. From the earliest depictions of hunting conquests sprawled across cave walls, humans have been compelled to share their stories. Since the existence of cameras, people have captured moments in time, telling stories in still, perfect moments. Then, as technology evolved, the camera ended up in our phones, attached to us. And the rest is —well, what this paper is about.
So why should brands care?
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Engauge is a full-service marketing agency for the digital and social age. We help grow our clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The proliferation of content and channel opportunities for both consumers and brands has forever changed the communications landscape. But - what haven't changed are the fundamentals of marketing: The ability to richly understand a consumer, to derive a thoughtful insight, and to create a big idea. For years, Engauge has helped lead its clients by staying true to those fundamentals, while focusing on talent, technology, innovation and building a dynamic range of capabilities - from the tried and true, to social, mobile and whatever's next. Today's marketing is assuredly more complex, but to us the premise is still quite simple: Listen to the client, listen to the consumer, and deliver big ideas at the right time and place. And, most importantly, engauge.