Latest Press Releases
June 17, 2010
Engauge Forms Group Dedicated to Digital Innovation
Engauge Forms Group Dedicated to Digital Innovation
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March 25, 2010
Engauge Wins Prestigious One Show Award for NGK Spark Plugs Online Video Game
Engauge Wins Prestigious One Show Award for NGK Spark Plugs Online Video Game
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January 13, 2010
Engauge Taps Pittsburgh Office for Design Growth and Leadership / Commitment to Growing Design Practice Flourishing at Engauge
Engauge Taps Pittsburgh Office for Design Growth and Leadership / Commitment to Growing Design Practice Flourishing at Engauge
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Latest Media Coverage
July 19, 2010
Barron’s: Advertising, Meet Anthropology.
In Columbus, Ohio, a team of five anthropologists working for an advertising agency surveys 100 homes. They periodically monitor email, search pantries, even peek in closets. Testing one brand, they ask inhabitants questions such as, “When you’re drinking flavored coffee, how do you see yourself?”
As it turns out, when they drink flavored coffee, those surveyed see themselves as more “hip, fun and contemporary” than those who drink it unflavored, according to David Grzelak, an advertising executive with a master’s degree in industrial anthropology who also led the project.
With those findings, advertising agency Engauge introduced a “Flavor Your World” campaign in August 2009 for the coffee creamery International Delight to coincide with the launch of three new creamer flavors. The campaign featured recipes on a redesigned website and a savings calculator and barista blog on Facebook. Sales of all brands of flavored creamers jumped 7 percent.
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July 2010
Sky Delta Magazine: The Mad, Mad World of Advertising.
In an essay published in Sky Delta magazine, New York Times advertising columnist Stuart Elliott explores our post-Mad Men era of advertising. Madison Avenue is no longer the center of the advertising universe. “That began to change in the 1970s and 1980s, as executives began thinking about quality of life as well as quality of work,” Elliott writes. “Today, among the other cities that well-regarded agencies call home are Boulder, Colorado (TDA Advertising & Design); Columbus, Ohio (Engauge); Sausalito, California (Butler, Shine, Stern & Partners); and Miami (Crispin Porter + Bogusky).”
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June 2, 2010
Target Marketing – Engauge’s Melissa Read, Ph.D., on the Role of Psychology in Marketing to Today’s Consumer
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April 6, 2010
Columbus Dispatch – Heartland link calms consumers, poll finds
Columbus Dispatch – Heartland link calms consumers, poll finds
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April 2,2010
First Monday – Achieving Engagement
First Monday – Achieving Engagement
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April 1, 2010
Smart Business – Getting engaged / How Rick Milenthal turned a problem into an opportunity at Engauge
Smart Business – Getting engaged / How Rick Milenthal turned a problem into an opportunity at Engauge
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March 22, 2010
1to1 Magazine – 1to1toMany Marketing
1to1 Magazine – 1to1toMany Marketing
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March 3, 2010
MobileMarketer.com – Why mobile check-in apps may be the future of location-based marketing
MobileMarketer.com – Why mobile check-in apps may be the future of location-based marketing
February 1, 2010
Small Business Profits – Unprofitability Fears? Five Predictions May Help Chase Them Away in 2010
Small Business Profits – Unprofitability Fears? Five Predictions May Help Chase Them Away in 2010
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January 1, 2010
Whirl Magazine – It’s a Mad World / We look at the “Mad Men and Women” of Pittsburgh
Whirl Magazine – It’s a Mad World / We look at the “Mad Men and Women” of Pittsburgh
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