The New Shedonism: Shifting Social Norms and the Empowerment and Liberation of the Drinking Woman
Vodka Brand Goes Edgy as It Reaches Out to Women
Engauge Wins Prestigious One Show Award for NGK Spark Plugs Online Video Game
Engauge Forms Group Dedicated to Digital Innovation
We are leveraging creativity, technology and data to build the world’s leading total engagement agency. With total engagement, customers experience consistent positive persuasive interactions with your brand at the most relevant moments in their day-to-day life. At home, at work, in the digital world and in the store – we help them choose your brand.
By Raghu Kakarala
It’s the holy grail of marketing: A brand message placed at exactly the right moment, customized to an individual and delivered at or near the point of purchase.
After all the yearning, all the marketers hoodwinked by empty promises and snake-oil technologies with buzz and few results, this marketing nirvana is just around the corner. Or so goes the hype.
Undoubtedly, marketing is at an inflection point.
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Direct Marketing News
In this Q&A with Direct Marketing News, Scott Hildebrand argues it’s time to find tools to measure social media and that “the real richness in social media is in the data embedded” in conversations online. A former EVP of brand marketing and customer acquisition at JP Morgan Chase, Hildebrand was recently appointed chief consumer relationship officer at Engauge.
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USA Today
Nationwide’s bottom line in NASCAR is booming, according to a story in USA Today. In 2008, Engauge was chosen as the agency of record for Nationwide’s largest sponsorship and has helped Nationwide deliver early on the promise of the seven-year sponsorship deal.
“We thought it could be break even by the end of Year 3. We’ve been very happy because we’re already at break even and turning this into a strong return,” says Jim Lyski, Nationwide’s chief marketing officer.
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By Jeff Hilimire and Tomer Tishgarten
In this Digital Insights Paper, Engauge’s Chief Digital Officer Jeff Hilimire and VP of Technology Tomer Tishgarten outline what the launch of Facebook Places means for the future of location-based marketing and whether the social media behemoth can balance consumer privacy concerns with the desire of marketers to deliver targeted messaging with a precision never before possible.
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Many practitioners believe that digital is the new direct and interactive is the marketing of the future. Engauge Chairman Stan Rapp has a resoundingly different point of view. And he’s winning an increasing number of converts.
In this Q&A, Stan explains his current view on what drives the marketing of the future, arguing that seeing digital and direct as separate disciplines has been a mistake.
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The New York Times
In his weekly Campaign Spotlight, New York Times advertising columnist Stuart Elliott features Engauge’s newly launched campaign for Van Gogh BLUE.
“With all the ferment in the category, many vodka marketers are turning to a segmentation strategy to gain notice. A case in point is Van Gogh Blue, sold by Van Gogh Imports, which is aiming its advertising and promotions at women in an effort to distinguish itself from the myriad brands aimed at male drinkers,” he writes.
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By Mike Bednar and David Grzelak
Women who don’t wear underwear never get their panties in a bunch.
It’s not the modest statement of a demure housewife. It’s playful and risqué, even scandalous. Yet the personal qualities implied by this comment — boldness, positive self-image, risk acceptance — all sound favorable, individually. Taken together, they suggest an enviable, even heroic, figure.
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Former Chase marketing executive to serve as Chief Consumer Relationship Officer
Columbus, OH – Engauge, a total engagement agency, today announced the appointment of Scott Hildebrand as Chief Consumer Relationship Officer.
Hildebrand joins Engauge from JP Morgan Chase’s retail bank where he served as senior vice president, brand marketing and customer acquisition, responsible for advertising, direct marketing and in-branch communications.
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By Mike Bednar
It finally happened. Marketing actually fell asleep at the wheel. Lulled into a stupor by playing and replaying its favorite oldies over the 8-track deck, it drifted lazily across multiple lanes of communication, jumped a few feeble guardrails and tumbled deep into a ditch, where it now sits helplessly stuck, awaiting rescue. Even though no one was seriously injured, it is an embarrassing accident to say the least—quite difficult to explain to stockholders and extremely costly.
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Marketing veteran David Palmer has spent more than two decades with some of the world’s largest and best-known grocery brands. Since joining Food Lion in March 2005, the interactive marketing expert has led the 1,300-store chain’s online strategy as director of CRM and interactive marketing. As one of the largest supermarket brands in the U.S., Food Lion serves 10 million customers a week in 11 states in the Southeast.
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