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Georgia can be a top tourist destination and a magnet for business relocation, even though neighboring states North Carolina and Florida spend more on marketing. “That just means Georgia must be wiser in its choices,” said Scott Hildebrand, chief consumer relationship officer at Engauge, which leads the advertising campaign for state tourism and development.
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
