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MediaPost Marketing Daily
Loyalty to brands is taking a beating as shoppers embrace new digital tools for price comparisons, product rankings and online deals.
Marketers’ end goal was once to capture customers through advertising and retain them post-purchase, explains Engauge Chief Digital Officer Jeff Hilimire. Today, the marketer-consumer relationship doesn’t end at retain. Successful brands now work hard to build relationships with their customers that will transform them into brand advocates — people who convince others to like it, too.
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
