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Advertising Age
In less than a year, the iPad has emerged as powerful platform for online retail — and the poster child for a new class of mobile commerce. Many retailers report that over 50 percent of their mobile traffic is now coming from the popular tablet device, according to Forrester, which coined a new name for the trend: t-commerce.
In counterpoint to common technology stereotypes, women appear to be gaining on men as the fastest-growing segment of early iPad adopters. And until the “man purse” becomes an acceptable accessory, women are likely to continue leading that charge, observes Engauge CMO Patti Ziegler in Advertising Age.
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
