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Advertising Age
Direct Marketer Has No Shortage of Ideas
Engauge Chairman Stan Rapp is one of the original influencers, writes Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age in a recent issue of the magazine naming the 21 influential people reshaping media and marketing in 2011.
"It doesn't come as a surprise that Stan Rapp has no shortage of ideas. He met his longtime business partner four days before they started Rapp & Collins, a direct-marketing agency that grew over 23 years into one of the top five U.S. ad agencies," Crain writes.
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
