Loading
ClickZ.com
Consumers are tuning-out mass emails from marketers and losing patience with their cluttered inboxes, preferring instead to hang out on social media sites and exchange text messages with friends. Yet email remains an important and effective platform for marketers who’ve learned to talk with consumers instead of talking at them.
“Email will continue to be an integral part of digital marketing,” predicts Jay Jhun, director of email services at Engauge, who shared his insights with ClickZ following the Email Experience Council’s annual conference in Miami. “Together, email and social have the potential to revitalize and evolve marketing to the benefit of both the consumer and marketers.”
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
