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Direct Marketing News
The Georgia Department of Economic Development recently selected Engauge as its marketing and advertising AOR. Engauge had served as the organization's digital AOR since 2006.
To attract both tourism and business investment, the integrated campaign will highlight the state's Southern charm and history, as well as its workforce and technical infrastructure, according to a recent write-up in Direct Marketing News.
"We're really going after families — especially mom, because she's the decision maker a lot of the time,” said Scott Hildebrand, chief consumer relationship officer at Engauge. "So we'll be encouraging families who come to Atlanta for a weekend to stay for an extra day."
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
