April 10, 2012
Engauge’s Teresa Caro, VP of Social Marketing, was interviewed by USA Today on Facebook’s acquisition of Instagram. An excerpt is below, as well as a link to the full article.
The ink is barely dry on Facebook’s $1 billion deal to buy photo-sharing service Instagram, yet the latest parlor game in Silicon Valley is who might be next on Facebook’s shopping list.
The short list is a hodgepodge of familiar names and up-and-coming start-ups, ranging from music service Spotify to voice-over-Internet-protocol firm Insta Telecom, according to tech executives, analysts and venture capitalists.
Paddy Power, Europe’s largest betting company, has gone so far as to lay odds. It has check-in service Foursquare at 4-to-1, followed by note-taking app Evernote (9-to-2) and consumer cloud-computing service Dropbox (5-to-1).
Social-sharing site Pinterest, a digital pin-up board, is down the list because, as analyst Jonathan Yarmis points out, it doesn’t have nearly the loyal customer base as Instagram and could face issues over intellectual property.