Best Buy For Business
Connecting to business consumers
A direct mail piece. A promotion. A microsite. Best Buy For Business needed people to
opt in to its new marketing program. So we got the word out. Highly targeted direct mail pieces offered a McDonald’s incentive-based promotion. People went to a microsite and they registered to receive emails. It was brand connection success.
5.6%
Best Buy For Business received a response to the campaign that had all who entered the sweepstakes sign up to receive email communications. 
