The Psychology of Fantasy Games

We had a Lunch Club at the office last week, where we watched and discussed this video (a MUST see!): Wii Games – E3 2010 – Guitar Hero 5

Overall Jesse Schell, a Carnegie Mellon University professor, discusses the world of game development and more specifically a game world beyond the hugely popular Facebook games.

Supertaskers – An Extraordinary but Rare Target Audience

In a recent study, psychologists discovered that only 2.5% of college students are good at multitasking. That’s right, just one in forty. They call them ‘supertaskers.’ Supertaskers can effectively divide their attention between multiple tasks and, in some cases, significantly improve on those tasks while doing so. Their brains function in unique ways. They defy modern theories of human attention and performance. Their attention doesn’t seem to split like it would when they take on additional tasks. In some cases, it appears to become more focused.

Heads up Marlboro Man, Women in Healthier Populations Prefer Feminine-Looking Men

There is a science behind attraction. It drives what women look for in their ideal mates. Faceresearch.org Psychologists in facial research recently conducted an experiment to examine nearly 5,000 women and their attractiveness preferences. Women were asked to choose the most attractive pictures of males amongst modified face imagery that enhanced either masculine or feminine characteristics.

Einstein’s Facebook Bagel Giveaway – The Aftermath

Did you get your free bagel on Facebook? A few weeks ago, Einstein Bros. Bagels offered a coupon for a free bagel to Facebook users who became a fan. All you had to do was become a fan of Einstein Bros. Bagels, print out the coupon, and take it to a store location to get your free bagel. The promotion received a lot of buzz and the Einstein Bros. Fan Page went from around 4,000 fans to well over 300,000 fans during this bagel giveaway.