Food Lion
Food Lion Talking Online
Food Lion needed to be top of mind in our trading areas, and we got it. While creating Food Lion’s digital, web-based experience, we employed a comprehensive advertising strategy to engage its target. Flyers. In-store ads featuring coupons. Sponsored events and contests. Everything we did transformed Food Lion into a relevant, current, caring and connected brand.
RELATED BLOG POSTS
Wednesday, April 21st, 2010 by Christianne McClain
Fast food restaurants have become more and more popular throughout the years,
and have consequently impacted the way we behave. Being able to access food
quickly has helped us to become more efficient in our daily lives. Being
exposed to fast food has also impacted our time expectations for other
tasks unrelated to food...
Monday, February 8th, 2010 by Andrew Jones
I didn’t notice this until about halfway through the Super Bowl when
Gary Vaynerchuk pointed it out.
It seemed despite the millions of dollars big brands spent on Super Bowl ads this year, not one
(at least that I saw) specifically directed people to their Facebook pages. Maybe it’s because
my “day job” is now mostly consumed by social media, but this strikes me as incredibly obtuse.
And possibly downright irresponsible on the part of their agencies...
