Woodford Reserve
Life Well-Crafted
What’s the story behind the reemergence of the nostalgic, classic Manhattan? To answer that, we enticed consumers through all channels by bringing the Manhattan Experience to life online. How and whom crafted the program’s exclusive Esquire Manhattan? Where could one try this new recipe? Who could participate in the quest for the ultimate Manhattan recipe? All were answered online. We informed, engaged and interacted digitally.
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Friday, April 16th, 2010 by Melissa Read, Ph.D
In a recent study,
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and, in some cases, significantly improve on those tasks while doing so.
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![1_ID_home[1]](http://www.engauge.com/wp-content/uploads/2010/06/1_ID_home1-300x193.jpg "1_ID_home[1]")
