Grey Poupon
Meet Grey and Poupon, online
The challenge wasn’t awareness, it was use. And that’s solved through education. We used the web to introduce spokesmen who guided visitors through the various ways to cook with every variety of Grey Poupon. It was an engaging, highly interactive and thoroughly informative way to participate in consumers’ lives. It’s like the Food Network, but more entertaining.
RELATED BLOG POSTS
Monday, May 3rd, 2010 by Kathlene Hestir
Hootsuite has been on a roll in the past few weeks making their site more
friendly to marketers and heavy tweeters with tons of new features like:
team collaboration tools, Hootsuite University, an additional URL shortener
and a bunch of updates to their iPhone app like: translation, Facebook
integration and geo-location data...
Wednesday, April 28th, 2010 by Josh Martin
Facebook revealed several major changes at to their platform at the
f8 Facebook Conference. Founder and
CEO Mark Zuckerberg kicked off the conference with a bang by announcing
the “Open Graph” initiative...
Monday, April 19th, 2010 by Kelly Hilimire
Overall Jesse Schell, a Carnegie Mellon University professor, discusses
the world of game development and more specifically a game world beyond
the hugely popular Facebook games...
Friday, April 16th, 2010 by Melissa Read, Ph.D
In a recent study,
psychologists discovered that only 2.5% of college students are good at
multitasking. That’s right, just one in forty. They call them ‘supertaskers.’
Supertaskers can effectively divide their attention between multiple tasks
and, in some cases, significantly improve on those tasks while doing so.
Their brains function in unique ways. They defy modern theories of human
attention and performance. Their attention doesn’t seem to split like it
would when they take on additional tasks. In some cases, it appears to
become more focused.
![1_ID_home[1]](http://www.engauge.com/wp-content/uploads/2010/06/1_ID_home1-300x193.jpg "1_ID_home[1]")
