NGK Spark Plugs
The Art of Fast
How do you separate NGK from every other spark plug? With an attitude and a smile. Trade ads introduced NGK’s latest products, driving interest and support. A wide array of media helped us connect to, and strengthen partnerships with, trade outlets. And highly targeted ad placement helped develop meaningful, relevant relationships with consumers.
RELATED BLOG POSTS
Wednesday, April 21st, 2010 by Christianne McClain
Fast food restaurants have become more and more popular throughout the years,
and have consequently impacted the way we behave. Being able to access food
quickly has helped us to become more efficient in our daily lives. Being
exposed to fast food has also impacted our time expectations for other
tasks unrelated to food...
Monday, February 8th, 2010 by Andrew Jones
I didn’t notice this until about halfway through the Super Bowl when
Gary Vaynerchuk pointed it out.
It seemed despite the millions of dollars big brands spent on Super Bowl ads this year, not one
(at least that I saw) specifically directed people to their Facebook pages. Maybe it’s because
my “day job” is now mostly consumed by social media, but this strikes me as incredibly obtuse.
And possibly downright irresponsible on the part of their agencies...
