Overview

Armed with insights from a deep-dive research initiative, we revamped Donatos media strategy and created a breakthrough campaign for TV, radio, social and digital. We then complimented it with 3D outdoor boards that not only made the billboards look cool, they made the pizza look delicious.

In "Letters to Donatos," Jim Grote, executive chairman of Donatos, uses these letters to drive home the importance of their premium ingredients – never sacrificing quality to join the "pizza price wars." And it worked. Four weeks after the campaign launch, Donatos company store sales rose 15%.